Ddac 2023

The Disney Data & Analytics Conference happens every year at the company’s Coronado Springs Resort in Orlando. It’s a showcase of how data can be used across business and entertainment verticals with the added bonus of big Micky walkin’ around and hugging folks. While the company I worked for, LTIMindtree, was under budget to fly me to the shindig, my team worked with the stakeholders to come up with a solution to generate interest online for our partners.

Much like the Pride 2023 video I worked on, I pitched putting together a stock footage-based video around the concept of “the future being the now”. I wanted it to sound like a sci-fi movie with a John Carpenter adjacent score, and visuals that would look like something unattainable 20 years ago, but matter-of-factly exist right now. I wanted to sell how our company could bring any other company to the future if they felt like they were behind.